Beyoncé influences architecture in Melbourne

By on July 13, 2015

It was almost two years when Beyoncé last visited Melbourne, but her influence can still be felt …a 68-story skyscraper bearing her famous curves -“The Premier Tower” will be built in the city center, and the architects tell us there’s a very practical thinking behind its Beyoncé-like bows. The tower will be constructed across the road from Southern Cross railway station, one of Melbourne’s major train and bus terminals. This two-level thoroughfare lies underneath a huge wave-shaped roof where strong gusts of wind blow overhead.Reid Dixon, associate director at architecture firm Elenberg Fraser says : “The biggest problem with supertower topology is the structure system, getting up to 80 floors without tipping over or bending in the wind.”
But the architects have hatched an innovative plan to keep their tower stable. Some skyscrapers these days feature concrete-filled cores running up their centers to better hold them in place, while Dixon’s team opted to concentrate the significant mass around halfway up, just like a certain pop star.

Therefore a big chunk of concrete sits at around the midway point of the building from which a structural web shoots out to create the bulging waistline. The curved edges and undulating form are intended to dull the force of the swirling winds.
“The apartments and common areas are full of chocolate, champagne, bronze and gold colors,” says Dixon. “We tried to create a nice warm palette, inspired by Beyoncé’s skin tones and theatre performances.”
The Premier Tower will house 660 apartments in total, along with a 160-room hotel and retail spaces on the ground floor.
The project should develop later 2015.

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